Marketing Strategies for LinkedIn Professionals


What is a marketing strategy? According to Investopedia, A marketing strategy is a business’ overall game plan for reaching people and turning them into customers of the product or service that the business provides, and based on my understanding it includes all basic, short-term, and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies that contribute to the goals of the company and its marketing objectives.


Marketing strategies are considered crucial to a business as it will decide the strength of the backbone of the business. Preparing the marketing strategy is the most important part in building the impression of your company to the consumers. A lot of marketing strategies are easily acquired in the internet and can be easily learned by reading the marketing strategies in the internet comprehensively.


So what are the marketing strategies that will fit best for LinkedIn professionals?


First on this list would be social media marketing. Since a lot of people are obsessed with social media, marketing through this outlet will gain you a lot of organic web traffic and will give you a wide range of audience from all over the world. Investing in paid advertisements in social media outlets such as Facebook and Instagram is good choice to start with this strategy; considering the number of Facebook and Instagram users alone, your advertisement will reach at least a hundred million audience from around the world.


Second would be collaborating with top social media influencers in your industry. Once you started investing in social media marketing, investing with social media influencers would gain your company a new audience and will extend your brand awareness.


Third would be allowing your customers to interact with your company or with other customers. No matter the product or service you’re offering, your customers would want to interact with your company, or at least other customers. This method can be achieved by setting up an open forum on your website. This will also allow you to leave a positive impression to your customers by showing their importance to your company.


Fourth, get your employees involved in your marketing goal. Let them be the champions of their hard work! This will urge them to invite not only their family but their friends too in trying out your products.


Lastly, don’t forget about your existing customers. Acquiring new customers is vital for the growth of your company but keeping and taking care of the old customers will have more impact to your company and will keep your company running. Old customers will share their experience wholeheartedly and will leave a positive feed back to your forums and to the website that you are linked to. Their positive feedback will then encourage new customers to try your product.


Marketing strategies will help you boost your company’s market value that’s why you have to plan your marketing paths strategically in order for you to build a strategic culture within your business. This choice promotes growth of your company and will help keep your company in the market.