The Power of a Social Media Manager
Many companies have now realized the great importance of social media marketing and the opportunities that it provides to the marketers. Social media can drive sales, boost the visibility of the business, develop customer relationships, enhance business credibility and can build brand awareness. Although this cannot be achieved right away, a social media strategy is needed, but how can this be implemented? This is where the Social Media Managers will come as an important part of your marketing plans.
Why should you have a Social Media Manager?
For business owners, time and efforts can be too much to handle for them and balancing countless tasks, juggling social media posts and queries and can be too challenging and almost impossible to sustain. Therefore, the power of a social media manager becomes much more needed. Hiring a committed and dedicated social media manager to strategize, plan and manage all social media marketing activities not only makes business owners have more time for general management tasks, but also allows them to be more focused on other vital components to other business possibilities.
What are the responsibilities of a Social Media Manager?
Client Engagement. This involves a Social Media Manager to listen, respond and ask the audience questions online in order to engage and communicate with them. The Social Media Manager think of ways for potential clients/audience to be engaged and some of their ideas is to give out giveaways/contests, sends out invites by joining polls or surveys as well as creating blog contents. It is important that the Social Media Managers are well familiar with the products and services that the business has to be able to come up with great client engagement ideas.
SEO and SEM Marketing Management. SEO or Search Engine Optimization helps in attracting a number of visitors in a business site and it is one of the things that should be mastered to be able to achieve being on top of the list of sites when being searched online. It involves different methods to make sure that a high position on the results list. On the other hand, SEM or Search Engine Marketing is a form of marketing where business pay for an increased visibility in the list of results of a search engine. One of the responsibilities of a Social Media Manager is to make sure that SEO and SEM practices are being combined to target a relevant audience to increase the business website ranking.
Implementing Promotion and Advertising. Social Media Managers should maximize the use of the Social Media platforms such as Facebook, Instagram and Twitter. In able to grow and promote your businesses valuable content, advertising may be required. Most of the time it’s up to a Social Media Manager to decide which social media platforms can be profitable, where to advertise, and what the budget will be.
Make sure that the Social Media Manager Analyze and Measure Effectiveness of Social Media Strategy. Social Media Managers are required to record cumulative data from every post that is made from every social media platform. Data should be monitored and reported frequently. The commonly monitored metrics include: Number of Followers, Number of posts, Client Engagements and Blog Traffic.
