10 Website Mistakes to Avoid
There are certain areas of life where errors should be avoided, and this is true when it comes to operating a website. You can certainly learn from your mistakes when you have a website, but if you take the time to do your homework you can avoid getting completely wrong. So what are some of the most common mistakes in the website?
1. Flash
It is difficult for me to be unbiased when it comes to Flash Web designs. It could be argued that using Flash can improve the design of a website, but I argue that the same features can be obtained with HTML, CSS and some Javascript. My beef with Flash is that the point of your website should not be “flashy”. The elaborate end-to-end effects and animations are perfect for video games, not for content-based websites.
2. Music or video support page
The ability to integrate audio and video on a website is one of the biggest advantages of a website compared to traditional marketing guarantees. I strongly encourage you to produce multimedia content and make it available on your site. Just do not play it as soon as I visit the web page. Give users the choice to watch or listen to your content.
3. Badges
Badges of websites tend to be difficult to stylize and rarely staked out with the design of your site. In addition, many widgets tend to use flash (see # 1).
4. Clutter
Setting goals for your website is not as easy as it sounds, especially if you have a lot of products, services or events that you are trying to promote. When determining how to explain a new initiative, a common mistake is to “put it on the home page”. Your homepage should be a well thought out part of your communications and your internet marketing strategy – not a dashboard.
5. Advertising
Unless your company’s only revenue stream is advertising, you should never put a banner ad or Google AdWords on your site. The purpose of your website and its content is to create business for you, not other businesses! Ad networks such as Google AdWords will often put competitor ads next to your content. Of course, you could make an extra billions of dollars per month by running advertisements on your site, but I suppose that an additional customer / customer per year will provide you with more revenue than your advertising projects.
6. Low or high contrast
Have you ever been on a website that has a white text on black background? This may sound nice from a design perspective, but the boy hurts me. I watch, like many other people today, on the computer screen for hours. Do not make reading your content more difficult than it is. Pay attention to your readers and make the text easily accessible on your site.
7. Complex navigation
One of the cardinal sins of web design is to change the navigation from one page to another. The purpose of your site should be to allow visitors to find what they are looking for as quickly and easily as possible. Changing main navigation from one page to another will hinder visitors and let them go. Trying to push all pages of your site into navigation will have the same effect.
8. Splash page
Do not confuse a home page with a landing page. The Splash pages were (and still unfortunately) used to announce which site they are visiting. Marketing specialists use splash pages because they do not trust the layout of their home page to communicate effectively. Smashing Magazine has a superb race of why we do not need to splash pages. The landing pages, on the other hand, are used as part of a campaign to convert users into prospects or customers.
9. Irrelevant Content
Just because you have content does not mean you should place it on your site. In fact, irrelevant content can hurt your site. Visitors who find your site will see this other content “off topic” and will blend in with the focus of your business. There is nothing wrong with adding anecdotes and a personal touch to your content, but make sure you stay on topic.
10. Pop–up windows
The pop-up window in the original “suffers the butt” of websites. There is nothing more distracting or more infuriating than a pop-up window, especially if it’s an advertisement. Pop-up windows not only divert visitors from the content of your website, but also create a low-quality, low-value atmosphere on your site. You can hire experts in the filed the EntrepreNEW Inc. to get the job done for you without mistakes professionally.
