Why Traditional Marketing and Digital Marketing Should Be Used Together
Marketing and advertising are a field that are constantly changing and evolving- that’s no secret. Businesses are always coming up with new, innovative ways to effectively market their products or services; they have to, in order to succeed in the competitive world we live in. Today, in the current age of technology and information, digital marketing is becoming more and more popular- and it’s not hard to see why. Taking advertising online gives a company the opportunity to reach a very wide audience in a short amount of time. Although many businesses are taking the next step and using digital marketing, some are becoming so focused on the online side that traditional marketing is being tossed aside- and that’s a big mistake. It doesn’t have to be a one-or-the-other situation. Digital marketing is a great asset to a company, but it should be used along with traditional marketing, not instead of it.
Active and Passive Engagement
Probably the biggest contrast between traditional marketing, like TV ads and billboards, and digital marketing, like emails and ads on social media, is the passive versus active nature of the two. For most consumers, watching a commercial on TV or browsing ads on a magazine is a more passive experience, while successful digital marketing actively engages the consumer. Using both of these marketing types together helps companies both reach more consumers and connect with them more. For example, some companies are now adding some kind of digital call-to-action to their TV commercials- maybe an invitation to like their Facebook page, follow their Twitter account, or join their email newsletter. This will often come with some kind of reward, like a discount off their first purchase or a chance to be entered into a giveaway. The passive experience of just watching the commercial and the active experience of digitally connecting with the company now really complement each other, and will make your business stand out that much more in the consumer’s mind.
Adding a Personal Touch
Traditional marketing is a great way to reach broad audiences, though digital marketing can build much more personal connections with consumers. Think about it- you can’t exactly personalize a commercial, billboard, or magazine ad, since it’s going to be seen by so many different types of people. Digital marketing, on the other hand, can be focused and geared toward much more specific audiences. This is especially true when marketing through social media sites like Facebook, Twitter, and Instagram, since on these platforms you can target users based on the information they share. For example, Starbucks could choose to market more heavily on Facebook to people that have shared that they were at a Starbucks. On the same premise, companies that focuses on products and services geared toward parents can advertise more heavily on profiles that have shared that they have children. While traditional marketing is effective for reaching a wide variety of people, this technique can help develop a deeper, more personal connection between companies and the consumers that keep them going.
Together is Better
As our daily lives continue to depend more and more on technology and the Internet, marketing will undoubtedly continue to follow. At this point, it’s clear that business blogs, social media, and other online marketing strategies aren’t just fads, and their popularity will likely continue to increase. At the same time, this doesn’t mean that traditional marketing that’s been around for so long is leaving any time soon. Traditional advertising has been very successful for many years, and companies that forget that are missing a big opportunity. With the help of EntrepreNEW Inc. your business can use the valuable tools of both traditional and digital marketing to reach and connect with consumers. We understand the need for successful marketing strategies, and how critical they are to businesses everywhere. If you want your business to have the benefits of using traditional and digital marketing together, contact us today!